Microsoft: Future Scenarios

To position Microsoft as a thought leader in the automotive space, and attract partners, I created a report showing how tomorrow's vehicles will be supported by cloud technology. I identified trends shaping the auto industry and outlined 5 forward-looking user journeys. Each scenario highlights the advantage of digital transformation through the adoption of connected vehicles, networked data, intelligent automation, and a digitally-enabled supply chain. The report is designed to help manufacturers, OEMs and dealers understand how cloud-based solutions can transform their businesses in order to drive new levels of service throughout the entire value chain.