I specialize in qualitative research and front-end innovation. I start all projects with a healthy dose of secondary. I highlight shifts in the market and create provocative tensions to re-frame the problem. This approach to innovation is grounded in futures thinking and is all about showing what is possible. To counterbalance that unbridled optimism, I rely on human-centered research techniques to reveal the needs and motivations of consumers – i.e., what people actually want.

The value I provide is 'telescoping' back and forth between what is possible and what is wanted. By bridging this gap, I help companies figure out what they can do to create new value. And rather than take a narrow, incremental approach to product innovation, I identify opportunities to innovate across the entire organization.

What I bring to projects:

• I’m naturally curious and strive to see the big picture through a systemic perspective

• I can illustrate complex frameworks with empathy and authenticity

• I’m tuned into trends and always have an interesting link to share

• I have fast-twitch muscles for processing large amounts of information

• I’m an ace at summarizing ideas, categorizing data, and building narratives

• I can synthesize research findings into persuasive views on future states

• I specialize in front-end innovation and excel at concept development

• I love to play with myths and metaphors and identify analogous experiences

• I get excited about disrupting outdated and overlooked categories

• I bring a subversive perspective that makes it fun to challenge conventions (ask me about my work on aging, deathcare, incontinence, or sexual wellness)