Facebook: Creative Territories

To define the calendar strategy for their Cultural Moments feature, I helped Facebook identify global narratives aligned with their brand values. For Facebook, the challenge was being relevant to everyone without offending anyone. I highlighted strategic territories with cultural significance, selected pilot dates, and suggested product activations that leveraged Facebook features. I presented that framework to a diverse group of stakeholders, from animators to D&I, and led an ideation session to generate creative ideas around the territories.