As a qualitative researcher, I help organizations understand shifts in business, culture, and technology. As a design strategist, I use those insights to develop new products, services, and brand experiences.

Most recently, I worked for Ziba, a design and innovation consultancy that specializes in front-end innovation. Prior to that, I was the Associate Director of Research at R/GA, a full-service agency specializing in digital transformation. Before that, I led the consultancy practice at PSFK, a hybrid agency that combines custom research with events and editorial.

I help organizations do four things well: 

1) See the big picture: Identify emerging technologies, consumer behaviors, and market shifts. Re-frame problems and explore the entire opportunity space. 

2) Connect with users: Lead research programs that reveal the motivations of consumers. Find the overlap between user needs and organizational goals.  

3) Tell compelling stories: Support internal and external thought leadership. Align stakeholders around shared visions of the future.

4) Develop new ideas: Facilitate workshops and co-creation sessions. Generate boundary-pushing concepts and rapidly iterate value propositions.

Education

California College of the Arts: MBA, Design Strategy

University of California, Berkeley: BA, Sociology

Opportunity Identification

  • Trend Research

  • Cultural Insights

  • Strategic Foresight

  • Expert Interviews

  • Stakeholder Interviews

  • Competitive Analysis

Customer Insights

  • User Interviews

  • Focus Groups

  • Surveys

  • Personas

  • Journey Maps

  • Jobs-to-be-done

Concept Development

  • Workshops

  • Co-creation Sessions 

  • Creative Territories

  • Wireframes/Prototypes

  • Usability Testing

  • Product Roadmaps

Go-to-Market Strategy

  • Market Sizing

  • Value Proposition

  • Brand Positioning

  • Experience Design

  • Messaging

  • Employee Experience

Select Partners